Hi, I'm Vazgen Avakyan.

Operator first, agency second

I didn't come to SEO through an agency. I came to it as an operator. Through Avakyan Capital, my partners and I own and operate a portfolio of local businesses spanning fitness, wellness, and consumer services. Every one of those businesses lives or dies by whether the right person finds them at the right moment — whether that's a Google Maps result, a Yelp listing, or, increasingly, a recommendation from ChatGPT.

For years I tried the standard playbook: hire generic SEO agencies, plug in generic tools, hope for results. The reports always looked impressive. The phone never rang any louder. The tools were built for ecommerce sites and SaaS dashboards — not for a single-location service business that needs to show up when a customer types "near me" or asks an AI assistant for a recommendation.

The shift to AI search changed everything

Around 2024, I started noticing something different in our intake calls. Customers were saying things like "ChatGPT recommended you" or "I asked Perplexity who was the best in the area." That was new. And it was happening fast.

What I realized is that AI search isn't just another channel — it's a different game entirely. Google ranks ten links and lets the customer choose. ChatGPT picks one or two and tells the customer what to do. If your business isn't in that answer, you don't exist. There's no "page two."

None of the SEO tools I was paying for measured this. None of the agencies I had worked with had a strategy for it. So I built one. Digital Whale is the tool I wish I had three years ago — a free diagnostic audit that tells a local business owner exactly where they stand on Google and on AI search, plus a managed retainer that does the actual work to fix it.

What this means for our clients

Every recommendation Digital Whale gives is something we'd run on one of our own businesses. We don't sell tactics we wouldn't put our own money behind. The team writes content weekly, optimizes Google Business Profiles, builds local citations, and structures sites for AI extraction — the same way we'd do it for our portfolio.

I'm hands-on with the strategy and accountable to every result. If you want to talk through whether Digital Whale is the right fit for your business, send me a note directly at [email protected] — I read every email.

See where your business stands

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Digital Whale LLC · 1010 S Federal Hwy, 14th Floor, Aventura, FL 33009 · (215) 323-5151